Targeted Display

  • C2 Connections presents the basics of Internet Marketing to small business owners

    I have a lot of respect for people who stick their necks out and become entrepreneurs. They start a business on nothing more than an idea and a lot of passion. They work for what they want, what they believe in, and what they expect to become. Dave Cotton and I were more than pleased to meet with several of those people last night at a workshop held at Startup Spokane. What a night!

  • Facebook Advertising

    C2 Connections can help you build powerful online ad campaigns by leveraging the data, reach and influence of the most powerful name in social media. Facebook advertising can be an effective and affordable component to online ad campaigns.

    Unlike most providers that buy stock audience segments, C2 has access to valuable element-level data to use in conjunction with any Facebook ad campaign. We use reliable data to create custom audiences, and then serve ads to those audiences on Facebook.

     

    Facebook Ad Exchange (FBX):

    Leverage first party data to build targeted campaigns and serve ads to viewers on Facebook's "right rail". Build your campaign using the following tactics:

     

    o Keyword Level Search Retargeting – start with a set of relevant search terms, and then serve ads to people on Facebook who have conducted searches on those terms online. For example, a tire store could build a campaign that includes keywords like "Spokane tire repair", "flat repair" or "Michelin tires". Users who search for those – and related – terms could be served an ad on Facebook.

    o Site Retargeting – Place a tracking pixel on your web page or website. Serve ads on Facebook to people who have visited your site and then left without taking action.

    Facebook Advertising

     

    Facebook Newsfeed:

    This tactic is as simple as it sounds. We can access Facebook's user data to build custom campaigns that will serve ads in qualified viewers' Newsfeeds. Instead of displaying small ads on the "right rail", these large ads are prominently displayed in-line with a viewer's news stories, cat videos and funny memes.
    Advertising on Facebook – both through Facebook Exchange and on Newsfeed – are best used as components to well-rounded campaigns that employ a variety of tactics. Contact a representative of C2 Connections to get started today.

    Advertising on Facebook – both through Facebook Exchange and on Newsfeed – are best used as components to well-rounded campaigns that employ a variety of tactics. Contact a representative of C2 Connections to get started today.

  • Geo-Fencing

    Spokane Geo-Fencing

    Geo-Fencing Icon  Use the power of Geo-Fencing to reach out your customers where they are

    When it comes to local, it doesn’t get any more local than Geo-Fencing. This mobile targeting tactic allows you to serve ads to people who pass through specific geographical boundaries identified by GPS technology.

  • Internet Advertising Whitepapers

    White papers about the Internet Advertising industry.

  • Think about THIS before shifting ad dollars to Facebook

    I came across this article from Cathy Crosett on the website, Media Sales Today, that addresses Facebook's push to take ad dollars away from TV. She quotes an upcoming report from Sales Development Services that says 37 percent of broadcast TV sales managers believe its getting harder to compete against Facebook and Google.

  • Time to lose the fear of programmatic advertising

    Programmatic advertising

    Whether you’re an ad agency, a small business owner, a website publisher or even a TV station, chances are you have heard of programmatic advertising. In fact, you have probably heard a lot about programmatic advertising – enough to form an opinion. That’s what I wanted to talk to you about: your opinion of programmatic advertising, and how you formed that opinion.

  • What online advertising has to do with your college communications class

    Think back to those silly class presentations you did in high school, or those shallow speeches you crafted for your Communications 101 class in college. Totally worthless? Well, a series of experiences this week has reminded me of their importance.